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As some of you may know my journey as a Designer started in Fast Fashion. Making menswear – mostly Knit, Jerseys and Graphics.

It was before Instagram people – believe it or not! A different world back then. No one talked about sustainability. No one, or maybe a few good hearted people, questioned the poor working conditions of the farmers and factory workers in the far east.

It was during those years as a young designer I first learned the expression Value for Money.

Continue reading VALUE FOR MONEY

What is Slow Fashion?

Slow Fashion is a lot of things and can be done in many ways – but really it is quite simple – Slow Fashion is the opposite of Fast Fashion. It is quality over quantity, people and planet over profit and timeless rather than trendy.

Continue reading SLOW FASHION

Whenever people stop by the Studio, the little wooden house that makes my office and workshop often puzzles them. I guess it is not the most common thing to run a company from a “playhouse” like this.

So why? Why not a simple room with walls and a proper showroom? Well, actually that was how it started. With a simple room I mean. No showroom.

Continue reading STUDIO – The Playhouse

I have been waiting for the right moment to kick off this Journal and with the Summer Holidays coming up – I thought – this is it! Hopefully you will have time to enjoy a bit of reading over the summer.

In this journal, I will share with you my work and thoughts, facts about sustainable fashion, studio life and much more. I will also add little pieces of inspiration and interviews with other designers and small business owners as we go along. But first, I will tell you about my “detour”.

Continue reading “The detour”